Art Guidelines

Custom Art - Guidelines & Requirements

Digital Images are the preferred method for Graphics production because they produce the best final product. If at all possible, please submit your artwork/logo in digital format. Please see below for recommended methods of submitting digital files.

Preparing Digital Files for Production Design

Adobe Illustrator 8.0 (vector art). Saved with type outlined or with both printer and screen fonts included. Saved as an .EPS, Vector based file.

Adobe Photoshop 5.0 (scanned and four (4) color process images). Saved as an .EPS or .TIFF

QuarkXPress 4.0 as a Quart native with both printer and screen fonts included, as well as any placed images used. As a general rule we will end up rebuilding these files in Illustrator to create films for our printing process.

Freehand 8.0 with type outlined or both printer and screen fonts included, saved as an .EPS

Corel Draw can be used if it is exported as an Adobe Illustrator .EPS file with all type converted to paths or curves.

For multiple page layouts, save each page as a separate file in .EPS format.

Preparing Scanned and Four (4) Color Process Images for Production Design

Black & White Images: Bitmap files need to be PhotoShop compatible with a resolution between 65 and 100 dpi at final image size.

Four (4) Color Process Images : Need to be in CMYK mode and PhotoShop compatible. Image resolution should be between 75 and 100 at final images size for traditional screen printing and at least 300 dpi for digital dye sub.

Do not parse files, embed files or use LZW compression. If files are compressed, information may be lost or altered when decompressing the file. Therefore, a hard copy of the layout should always be mailed. When compressing with STUFFIT, save as a SelfExtractingArchive (SEA). Do not forget to include the fonts.